International Executive Master Program in Hospitality Management (EMHM)

improve your confidence in problem analysis and decision making as you assume positions of responsibility in the hospitality industry


New intake: March 2018

Are you ready? Contact our staff for more information




The Asian Institute of Technology in Vietnam (AIT-VN) in collaboration with the Salzburg University of Applied Sciences (FHS – Austria) offer the Executive Master Program in Hospitality Management (EMHM) professionals, executives and entrepreneurs currently in or about to take on a management position in the field of hospitality industry, including hotel industry, MICE organizer, restaurant and resort, tour operator and travel agency, ticketing, and aviation.

The EMHM is a postgraduate master program focusing on Vietnam’s tourism and hospitality industry. The Program combines essential knowledge in general management and topics specific to the field of hospitality management. It features a strong practical orientation which gives you a chance to develop and sharpen your skills. The program will help improve your confidence in problem analysis and decision making as you assume positions of responsibility in the hospitality industry.

The first intake of International Executive Master Program in Hospitality Management (EMHM) has been successfully completed in June 2013. The first Intake of the Program had 15 participants from Saigon Tourist Holding Company, Continetal Hotel, Hue Morin Hotel, Sai Gon- Cam Ranh JSC, Viet Trail Travel, Orient Horizon and some other companies/hotels in Ho Chi Minh City, Binh Duong, Hue and Kien Giang.

The Program has received positive feedback from participants about the updated knowledge and practical teaching method of the Program, which effectively helps participants access modern management knowledge in hospotality industry. As a result, the thesis showed a lot of new management ideas and renovations generated from knowledge delivered in the Program. All this encouranges us to multiply the Program to meet the increasing needs of human resources in tourism industry.

AITVN is very pleased to announce the EMHM Program Intake 2018 in Hochiminh City will be opened on March 2018.



  • International accredited degree awarded by Salzburg University of Applied Sciences (FHS)
  • Courses delivered by outstanding international European faculties of the field
  • Flexible teaching hours: at weekends and in the week-day evenings
  • 7 modules in Vietnam and 2 weeks in Salzburg (Austria) and Germany

Students are required to do group/individual presentations, assignments, projects, and/or conduct study–tour depending on the requirements of each module. Students also take the examinations/ presentation at the end of each module.


The lectures are carried out on weekends and evenings of weekdays. Each 78–hour module happens every 6 weeks, consisting of 39–hour–in–class lecture within 9 consecutive days, 39–hour– online learning under the supervision of professors of FHS and assignments.

Number of students: 30 students (at most) for one class.

Teaching medium: English

Module 1: Tourism and Leisure System

  • Foundations of Tourism & Leisure
  • The Tourism Products
  • Trends in Tourism
  • Excellence in Customer Service
  • Economics & Business Issues
  • Introduction to Master Thesis

Module 2: General Management in Hospitality Industry

  • Business Management
  • Strategic Management
  • Operation Management
  • Business Ethics

Module 3: Marketing I

  • Marketing Management
  • Marketing Strategy and Planning

Module 4: Marketing II and Product Development

  • Introduction into Research
  • Project Management
  • Tourism Product Development (Project)
  • e-Marketing
  • Market Research
  • Research Methods

Module 5: Field Study

  • Entrepreneurship & Business Development
  • Cooperation and Network Management
  • Sustainable and Eco-tourism
  • Wellness Tourism
  • Intercultural Management
  • Study Visit

Module 6: Quality Management

  • Service and Customer Value Management
  • Process and Quality Management
  • Quality Management (Project)

Module 7: HR Management and Leadership

  • Human Resource Management
  • Managerial Decision–making
  • Leadership
  • Organization Behavior

Module 8: Finance and Controlling

  • Law and Economy
  • Budgeting and Cost Analysis
  • Managerial Accounting
  • Corporate Finance
  • Controlling and Risk Management
  • Revenue Management

Module 9: Special Issues of Hospitality Management

  • Accommodation Management
  • F&B Management
  • MICE Management
  • Destination Management


April 2019 – September 2019

International lecturers with great expertise and high commitment of the field. Some of them are:

Dr. Eva Brucker
Prof. Dr. Norbert Vanhove
Dr. Beroz Ferrell
Christoph A. Kraus
MA. Nguyen Thu Thuy
Ms. Tran Thi Kim Anh


Admission to the program requires the proof of English language proficiency, which satisfies any of the following:

IELTS:                 6.0
TOEFL paper:    500
TOEFL iBT:        61
AIT Test:             6.0



To be eligible for admission to the professional master’s program, an applicant must:

  • Hold a Bachelor degree or its equivalent, in an appropriate field of study.
  • Have good command of English
  • At least two years of working experiences

To apply for admission, an applicant must submit to AITVN:

  • A completed application for admission form. Click HERE to download.
  • An attested copy of university degree (in English);
  • An attested, detailed official student transcript or marks certificate written in English;
  • A certificate of English language proficiency.



  • Deadline for application: February 2018
  • Interview session: March 2018
  • First module: April 2018



VND 350 million

1st installment: VND 164 million
2nd installment: VND 140 million
3rd installment: VND 52 million

Our Renowned Professors

Eva Brucker

Dr. / Professor

Master degree in Tourism Management Office manager at a start-up touroperator in Germany, organizing group tours all around the world Head of tourism department at Merkur Akademie and Euro Business College; lecturer in tourism management Project manager for the accreditation of two universities of applied sciences in Germany Organizing international student workshops all around Europe […]

Norbert Vanhove

Dr. / Professor

Teaching and Research Interests: Economic Meaning of Tourism Received his doctoral degree in economics in 1961 at the N.E.H., nowadays Erasmus university in Rotterdam (cum laudae). Director-general of the Regional Development Authority of West-Flanders and WES (Westvlaams Ekonomisch Studiebureau), a market leader in tourism research in Belgium, during the period 1979-2000. A member of several […]

Beroz Ferrell


An organizational consultant and leadership coach with more than 25 years of experience in psychology, human resource management and leadership development. A leading consultant setting up innovative human resource systems, facilitating the creation of shared vision and strategic planning, culture change processes and conducting teambuilding, leadership development and diversity training. Most recently, she consults for […]

Christoph A. Kraus

Hold a Master of Business Training & Development, University of Salzburg Currently work as Tableware Field Sales Representative for the Hospitality Industry at VILLEROY & BOCH Used to hold position of Managing Director at EUROGAST Austria, Director Quality at Valamar Hotels & Resorts, Regional Director Six Sigma and Operational Innovation at Starwood Hotels & Resorts […]

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