GetGreen Vietnam project was implemented in Vietnam, in 4 big cities: Ha Noi, Da Nang, Can Tho and Ho Chi Minh City. The project was funded by the SWITCH-Asia Programme of European Union.

AIT Vietnam is one of the project’s participants, together with two other partners: the Delft University of Technology (TUD), Netherlands and the participation of Vietnam Cleaner Production Centre (VNCPC).

Project’s Overall Objective

  • To contribute to increasing the share of sustainable consumption by Vietnamese consumers in general.
  • To increase capacity of consumer organisations and government in convincing and supporting consumers in making the choice for more sustainable consumption behavior.

Project’s Specific Objective

  • Improved opportunities to shift consumption choices of households and office workforces towards more sustainable behavior.
  • Improved availability of over 1000 Vietnamese consumers as change agents for transition towards more sustainable consumption to a large group of household consumers and office workers in Vietnam for the transition towards sustainable consumption.
  • Increased linkage of green supply side to emerging sustainable consumption patterns.
  • Improved and sustained involvement of consumer organisations and other relevant organisations directly in sustainable consumption, thus increasing their capacity to prepare and execute similar and novel approaches for sustainable consumption.

Project Budget

Total cost of the project is EUR 1.3 million, of which 80% is funded by the SWITCH – Asia program of the European Union, and 20% as counterpart funds of the project’s partners.

Project Target Groups and Beneficiaries

  • Direct target group of consumers groups in Vietnam based on either their living or their working situation
  • Indirect target group: (1) consumer organisations like VINASTAS, CUTS, MUTRAP, VACOD and additional NGOs such as WWF, SNV, IGES, SIDA, involved in consumer-related activities; (2) Other social organisations involved in the programme such as women organisations, senior citizens organisations, workers unions and university student associations; (3) representatives from governmental organisations that are responsible for policy development on or related to sustainable consumption.


  • Consumer organisations and related NGOs will benefit from increased knowledge of and practice with sustainable consumption approaches
  • Small and medium sized companies (especially the companies involved in the ongoing SPIN project) and their Business organisations and networks can benefit from user-driven increased demand for sustainable products stimulated by the action.
  • The general public will benefit from increased availability of sustainable products and services, and will be able to be better informed on the topic of sustainable consumption knowledge and practices

Main activities

  • Survey and training need assessment for targeted consumption and social organization groups
  • Kick-off workshop and launching ceremony
  • Initial capacity building for project staff
  • Test group implementation and test phase closing events
  • CSO capacity building/ ”change agent” training
  • GetGreen Vietnam group networking events, stakeholders review meeting and evaluation meeting workshops
  • Web-based interaction tool (Social Media Interaction Platform) was produced as well as a platform for co-creation and co-design of sustainable products (See more on Website at or FB at:
  • Development of guidebook and training materials